KEVIN DEMOFF
President of Team and Media Operations
Kevin Demoff is President of Team & Media Operations for Kroenke Sports and Entertainment and is in his 16th year as President of the Los Angeles Rams.
As President of Team and Media Operations, a position he was appointed to in March 2024, Demoff oversees operations of all KSE teams including the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), and Colorado Mammoth (NLL), as well as operations of all KSE Media properties including Altitude Sports and Entertainment, KSE Radio, and Outdoor Sportsman Group. In this role, he reports to KSE Vice Chairman Josh Kroenke.
As President of the Los Angeles Rams, Demoff serves as the team’s top front office executive and liaison to owner and chairman, Stan Kroenke, on all organizational matters.
After serving on the working group that helped Kroenke return the Rams – Los Angeles’ original professional sports team – home to L.A., Demoff continues to play a significant role in delivering on Kroenke’s vision to design and construct Hollywood Park, the 298-acre sports and entertainment district in Inglewood that features SoFi Stadium, the home of the Rams. Beyond the stadium, the campus includes the 6,000-seat YouTube Theater, an office complex that is the home of the NFL’s West Coast headquarters, a retail district that is under development, and is currently the largest entitled real-estate project in Southern California.
Demoff works closely with Rams General Manager Les Snead and Head Coach Sean McVay and was instrumental in delivering on Kroenke’s promise of bringing a Super Bowl Championship to Los Angeles, with the Rams making history by topping the Cincinnati Bengals 23-20 in Super Bowl LVI at SoFi Stadium. Not only were the 2021 Rams only the second team in 56 years to play in (and win) the Super Bowl in their home stadium, but they were the first team in NFL history to host the AFC or NFC Championship in the same stadium where the Super Bowl would also be played.
Immediately on the heels of the NFL’s historic return to Los Angeles in 2016, Demoff and the Rams helped lead a regional effort to bring the Super Bowl to SoFi Stadium and Hollywood Park. Micronomics projected in 2021 that Super Bowl LVI would have an economic impact up to $477 million across the greater Los Angeles region. Demoff and the Rams also joined forces with the LA24 Olympic Bid Committee to help deliver the 2028 Olympic and Paralympic Games to Los Angeles. In addition, SoFi Stadium will host high-profile events including FIFA World Cup 26™ and Super Bowl LXI in 2027.
A Leader in Diversity and Inclusion
In Demoff’s tenure with the Rams, he has shaped the club’s business efforts with a focus on delivering a best-in-class experience for fans and partners, building a team that reflects Los Angeles, and increasing the club’s presence in the community. With a strong commitment to diversity, equity, and inclusion, Demoff has intentionally built one of the most diverse front offices in sports. The Rams rank in the top quartile of all NFL teams in terms of racial and gender diversity across the organization. As a result, Demoff was awarded the Daniel M. Rooney Lifetime Achievement Award from the Fritz Pollard Alliance in 2023 and was named one of Sports Business Journal’s 2023 ALL-IN Leaders in Diversity, Equity and Inclusion. The San Fernando Valley Business Journal also recognized the Rams with a 2022 Diversity, Equity and Inclusion Award and the L.A. Chamber of Commerce honored Demoff with the Distinguished Business Leader Award. Looking to expand that commitment beyond Los Angeles, Demoff helped found the Black Sports Business Symposium, which aims to create new opportunities for diverse professionals in the world of sports and to increase Black representation in the industry. He also regularly supports programs aimed at increasing diversity across the NFL, including the Ozzie Newsome General Manager Forum and Quarterback Coaching Summit.
Making an Impact on the Los Angeles Community
Demoff has spearheaded the organization’s efforts to become one of the strongest philanthropic partners in professional sports. That focus has led the team to receive numerous awards for their charitable efforts as they continue to become part of the fabric of the greater Los Angeles region. Under Demoff’s guidance, the Rams have focused on addressing education inequities, food insecurity, homelessness, community-police relations and youth justice.
Demoff serves on the executive board of the United Way of Greater Los Angeles, and since 2017 he has served as the chair of its annual campaign which helps United Way transform lives and communities by creating pathways out of poverty for the most vulnerable residents through education, housing and financial stability. Each year, the Rams team up with United Way of Greater Los Angeles to host a 5K family run/walk to raise public awareness and funds to end homelessness. The event, which was renamed Walk United LA in 2021, aims to rally the community to help provide housing, education and opportunity for all. Demoff led the effort to bring WalkUnited LA to SoFi Stadium in 2021. Since 2019, the event has raised more than $2.5 million and the Rams and United Way will host the 2023 Walk United LA at SoFi Stadium again this year as part of United Way’s Centennial.
Demoff also joined the board of City Year Los Angeles, an organization that mobilizes AmeriCorps members for a year of full-time service in underserved communities to serve as tutors, mentors and role models for students to help them graduate high school, college and become career-ready young professionals.
Corporate Citizenship
Reinforcing the Rams’ commitment to the Los Angeles community, Demoff was selected to sit on the Los Angeles Area Chamber of Commerce’s CEO Council. He also serves on multiple boards including the Los Angeles Sports Council, and the Los Angeles Sports and Entertainment Commission, as well as its philanthropic initiative, ChampionLA. Additionally, Demoff is part of the American Cancer Society’s CEOs Against Cancer, which is a partnership of the world’s leading CEOs and the American Cancer Society dedicated to eliminating unnecessary deaths and suffering from cancer.
Last March, Demoff was awarded Executive of the Year for the 2023 LA Sports Awards. Los Angeles Business Journal also recognized Demoff for five consecutive years on its annual LA500 list, honoring the most influential leaders and executives in Los Angeles. In 2016, he was recognized by the Sports Business Journal as one of its “Forty Under 40” class members and in 2010 he was named one of the “NFL’s 10 Future Power Brokers” by Sports Illustrated.
Before the Rams and KSE
Prior to joining the Rams, Demoff spent four seasons with the Tampa Bay Buccaneers (2005-08), where he served as a consultant before being named Senior Assistant in 2006. In this capacity, Demoff assisted General Manager Bruce Allen in contract negotiations, salary cap management, strategic planning, and both college and pro scouting. During his tenure with the Buccaneers, the team captured NFC South titles in 2005 and 2007 while posting a winning record in three of his four seasons.
From 2001-04, Demoff served as Director of Football Operations for the Los Angeles Avengers of the Arena Football League. He helped direct the team to its first-ever playoff berth and in his final three seasons with the club, the Avengers posted a record of 28-18, third-best in the Arena Football League, qualifying for the playoffs in each of those seasons.
Born and raised in Los Angeles, Calif., Demoff received a bachelor’s degree in history from Dartmouth College in 1999 and a master’s in business administration from the Tuck School of Business at Dartmouth in 2006, where he serves on the MBA Leadership Council.
Kevin resides in Los Angeles and Denver. He and his wife, Jennifer, have two kids, Claire and Owen.